Comments on: Value is key – is social media worth it? http://www.rchurt.com/value-is-key-is-social-media-worth-it Tips & Ideas for SEO Novices Fri, 12 Nov 2010 09:09:30 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: RChurt http://www.rchurt.com/value-is-key-is-social-media-worth-it/comment-page-1#comment-219 RChurt Fri, 17 Jul 2009 20:25:36 +0000 http://www.rchurt.com/?p=344#comment-219 Ben, You make a good point, which is why someone who will truly manage your brand should be partaking in the social media. Another important part of tracking things said and adding to conversations is guiding conversations when "not so nice" things are said. Reacting quickly and strategically is the way to go. Ben,

You make a good point, which is why someone who will truly manage your brand should be partaking in the social media.

Another important part of tracking things said and adding to conversations is guiding conversations when “not so nice” things are said. Reacting quickly and strategically is the way to go.

]]> By: Ben Bradley http://www.rchurt.com/value-is-key-is-social-media-worth-it/comment-page-1#comment-218 Ben Bradley Fri, 17 Jul 2009 15:15:22 +0000 http://www.rchurt.com/?p=344#comment-218 Another key metric in social media is "first do no harm." As marketers, we tend to look at all the positive things that are happening with social media and we leave risk management up to the legal department, ops and IT. But as you evaluate whether or not social media is worth it, think about ways that social media can negatively impact the brand and build a culture that monitors in real time the conversations that are happening - and work to minimize damage (from inaction or whatever) that may occur. Another key metric in social media is “first do no harm.” As marketers, we tend to look at all the positive things that are happening with social media and we leave risk management up to the legal department, ops and IT. But as you evaluate whether or not social media is worth it, think about ways that social media can negatively impact the brand and build a culture that monitors in real time the conversations that are happening – and work to minimize damage (from inaction or whatever) that may occur.

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