Ever find yourself in a pinch to create new content. You know that best practices dictate to write on a weekly basis, but you just can’t find the time or have enough resources to get it done…or so you think. Here are a few quick tips to get you back on track and adding content in no time:
1. Use your internal resources – Have other people at your company write content. It doesn’t have to be just you. If they are not writers then have them put together ideas and pass them along to you that you can that masterfully incorporate into a blog post.
2. Revamp and recycle – (Re)Use old blog posts and (re)purpose them. Content, especially stats and timely pieces quickly become irrelevant. Compose articles to show a history time line or give readers and update on facts and figures and show how things once worked, were used, viewed, valid etc and show the relevancy it has today.
3. Look at your competitors – Challenge them on content that they put out. Write a rebuttal, or complimentary commentary and continue to establish that authoritative voice from your point of view.
5. Use your keywords – You’ll hear me and most SEO consultants say this time and time again. “Incorporate your keywords”…in your page title, header, URL, content etc. You can also use your keyword list – the longtail – for ideas on what to write about. Find a tool to help you with the research on what to target, make a list and tackle one at a time each week.