I’m one of those who believes that you can always learn something from your mistakes or things that go wrong. In fact sometimes you don’t know how to get to the right solution without failing miserably in the process of getting there.

SEO is one of those things where you will fail the first several tries. It’s ok. A great example is on page SEO. Meaning everything from Title tags, to H1 headers, content etc. Chances are you will not get the perfect combination of all of these with the “best” use of your keyword the first time around. So if you are wondering, well what can I do each month to improve my site…one thing is to try/test different on page SEO variations.

So technically your first attempts are not a “failure”. Thus every change you make can lead to improvement. You have to try to get anywhere to begin with, and you have to understand that you will not reach your goal of page 1 in the first few months and there is plenty of work you can do to help you get there over time.

If at first you don’t succeed try and try again!

Ever wonder what a SEO does? I get this question frequently “what is that makes you a SEO?”

Let me enlighten you … as I report from my hot-seat as a Boston SEO.

Like most any job these days, being involved in online marketing requires the following skills: highly motivated, self-starter, thrive under tight deadlines, quick learner with a “can do” attitude, attention to detail and a touch of whimsy.

What makes SEO so unique is that you must also be a marketing chameleon; meaning that you must be able to take on a role of a marketer, techie, designer, PR guru, account manager, project manager and copywriter (did I miss anything) … oh yeah, a dash of tenacity, bravado, insight, intuition and strategy of course.  You have to be able to plan and track down to a T, and without notice amend all of that when the industry takes a turn.

Here’s my illustration of the anatomy of a SEO: