The goal of any business website should equal quality sales leads and customers. The first step to convert traffic to leads is to craft your offer. The offer is the answer to the question: “Why should I fill out this form? What’s in it for me?” It’s basically the value you are offering in exchange for the visitor’s self-selection into your sales process.

Think through the offers that will appeal most broadly to prospects and visitors who find you online.

However, not every webinar/video needs to be behind a form, you may want to have your most valuable assets behind a form…show them the value by explaining the reason you have it behind a form via a landing page…provide that teaser or incentive and then watch the leads flow.

In addition to video the following are good offers too:
# Whitepapers
# Some type of free consultation
# Access to a tool or resources
# Research/studies
# eBooks
# Sign Up for event, or even something as simple as a newsletter
# Trials and samples
# Contests
# Offers of free stuff, service, or savings on a purchase

What are offers that convert well for you? What have you tried?

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