Tag Archive | "Google"

Great Friday Reads…

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Great Friday Reads…

Posted on 10 July 2009 by RChurt

It’s been a busy week, and finally the sun is out.

Excellent advice all around on Google Analytics – Site Architecture & Google Analytics. They also offer great insight into Google AdWords, especially as it applies to the new interface. Check’em out.

Another long time favorite, Hubspot offers some good advice about how to stop obsessing over the number of blog comments

More on PPC, using Geo Targeting to boost your campaign. The great thing about AdWords is that you can do exactly that, pick which part of the country you want to target. Sometimes going for those broad terms can be costly but not necessarily so if targeted right.

5 Things Small Businesses Can Learn From Big Business Social Media Campaigns – Do I need to say more about it…definitely worth a read.

Last but not least, Google introduced their new Chrome OS (operating system). Here’s why Michael Gray is looking forward to it and why Microsoft shouldn’t worry yet

Have a great weekend everyone!

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Enticing SEO prospects with nonsense

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Enticing SEO prospects with nonsense

Posted on 01 July 2009 by RChurt

I am sure you have been among the many recipients of cold calls (or cold emails) from some search engine firm. And if you are like me you find it completely irritating when they send you a completely bogus email with absolute nonsense information…where do they get their information? The letter may sound lucrative. They get to the point and tug on the emotional strings of their prospect, and if you don’t know better you just may go for it…but that’s why I am here to lead you down the right path.

So, here is what the email said:

Hello,

Thank you for taking a few moments to view my introduction of our search engine and web services, it really is greatly appreciated.

To be brief, I’d like to invite you to take a look at how we could greatly improve www.domain.com in terms of achieving top, organic, search engine positions.

I’ve performed a complimentary link analysis for you by utilising 2 different link checks for your website – with a reference at Google.com followed up with a more comprehensive one at Alltheweb.com. Here are your results:

  • According to Google.com you have 5 incoming links
  • According to Alltheweb.com you have 164 incoming links

(It’s very common for a difference to show between these two numbers, I’ll be happy to explain why if you wish to hear more)

The better your inbound link profile, the higher your website is likely to rank on Google and the more visitors (and ROI) it will bring you.  So, to improve your link profile and have your website rank highly on the search engines for your keywords, we are able to offer you a search engine promotion service that includes ethical, ongoing sourcing of links throughout the Internet with a view to building your link authority – this is achieved through a mix of links from websites, intelligent forum participation, blogs and more.

Additionally, and of equal importance, we will examine the architecture of your website and provide advice to ensure it is correctly set-up for current search engine algorithms.

We aim to achieve Top 10 rankings for your website on the major search engines, whilst protecting your ROI with our unique Performance Agreement that refunds your monthly payments should this target not be reached. Specifically:

  1. We will work to achieve first page results for your website across the three most important search engines (Google, Yahoo, MSN).
  2. The search terms we use will be chosen by you and designed to bring you the maximum level of purchase-motivated traffic possible.
  3. If we can’t achieve first page rankings for your site we will refund your money.
  4. If we can’t keep your website in the Top 10 we will refund your money.

No-one can promise Top 10 rankings with absolute certainty. What we can do is protect your investment.

We are confident our methods work; they’re tested on our own R&D websites and are currently achieving first page results for many of our existing clients with search terms as tough and massively important as, ‘Graduate’, ‘sales jobs’, ‘Bling’ and ‘dresses’.

As our client, you will be kept fully updated on your campaign progress, with regular ranking reports that show you exactly how your search terms are doing on each of the search engines, and of course, regular contact with your personal technical consultant to answer your questions whenever they arise.

I’d like say thanks once more for your consideration, and you can take a closer look at what we have to offer by visiting a ‘business-card’ website we’ve compiled to provide more information for you…

When you do choose to call or drop me a line, you’ll find our approach refreshingly different, there’s no obligation, and our virtual coffee is the best!

I hope to hear from you soon, very best wishes,

Eva

Hilarious right. So I will dissect this in parts:

  1. Professional firms don’t reach out cold to anyone. They work through referrals or are found in organic search or via advertisment. We use the tools that we talk about 24/7 to gain our leads.
  2. Using Google for link analysis tells you nothing. When you search link:www.domain.com all that it gives you is a random sample of inbound links. It does not give you a complete list of links (ever)…I wonder if they include that as part of their explanations (doubt it).
  3. Your inbound links effect your Google PR (PageRank) which is different from Page Rank (or positioning). Don’t let them fool you. PR is not nearly as influential as it once was. That said, inbound link are important, and you want to gain them naturally and having top search results listings is not the reason you gain inbound links. Sure having top page listings may gain you more traffic, and maybe those visitors will read through your site, and maybe they will share and/or link to information, but it’s not guaranteed. Nor is it guaranteed that having more inbound links will gain you top page rank. It is only one part of a hugely complex formula that helps you achieve that over time.
  4. They aim to achieve top 10 rankings…cleverly phrases though still misleading. The parts that they choose to emphasize clearly lead the reader to believe that their site can end up on page 1, which should NEVER be a promise that any SEO makes. SEO should not be about selling ranking. Sure it’s seems like a good sell, that is how it worked years ago, and maybe that’s all you know how to explain.
  5. Why would you let a client choose their keywords. I completely agree that keywords should be used that will help motivate leads, however this requires more than just a client telling you what keywords they want. You MUST do research, and research competitors, trends, history, search results etc.
  6. As a client I would want to see more than my site’s ranking. Ranking alone does not bring in traffic. You will want to see all organic traffic sources, content viewed, time on site, entrance and exit pages, bounce rate and most importantly the number of leads through your site and specifically the source and what they did while on your site.
  7. Sounds to me like a lot of their clients will be getting refunds.

PS: it helps to spell check a letter before sending it out.

What do you think? Would you go for it? Have you gotten any mail like this? What would your response be?

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Microsoft’s Bing Ad brings an end to “Search Overload”…

Posted on 04 June 2009 by RChurt

Microsoft premiered its newly rebranded search engine Bing last night. There has been lots of hype about it and surely the ad did deliver. The question that remains is, will Bing deliver?

The inaugural ad suggests that there has been a sort of “search [information] overload” (Obviously! If you’re using MSN search) and the commercial’s narrator goes on to drive home a tie to current economic disasters, saying that “while everyone was searching, there was bailing, while everyone was lost in the links, there was collapsing. We don’t need queries and keywords if they bring back questions and confusion. From this moment on, search overload is officially over.” That’s some pretty deep stuff right there…

Bing is obviously trying to brand itself in a similar way that Google has, where they say that it’s time to “Bing and decide” … personally, I have a little trouble believing that they are all of a sudden going to be able to cut through the digital crap and get you what you are really looking for. IMO any search engine will have a tough time giving Google a run for their money, and this is just MSN with a more hip name.

So, what do you think? Will Bing deliver?

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Spring organizing, RSS readers and more

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Spring organizing, RSS readers and more

Posted on 29 April 2009 by RChurt

Image representing Google as depicted in Crunc...
Image via CrunchBase

Spring just invokes the need to clean (or maybe that’s just me). It’s also a great time to organize or reorganize yourself. Organizing all-together is an opportunity to become more efficient and with most online tools, the name of the game is efficiency and the ease by which you can communicate, follow and listen.

I recently took some time to organize my RSS streams. While I already have everything organized in folders through my outlook (which is the email program that I use), I also have a Google Account. To me efficiency means not having to go to too many sources for too much information. And so, when I come across great posts not only do I share it and leave a comment, I also subscribe to the blogs RSS feeds.

As I took a closer look at the Google applications I started to explore all that it has to offer. I recommend for you to do the same, especially if you find yourself trying to remember what that cool site was that you recently came across. While there are other tools out there (like Feed Reader) that allow to organize website subscriptions, I find Google tools particularly helpful because (a) it’s free, and (b) you’ll have an account through which you can check your email, your site analytics, and so much more.

Check it out. What kind of tools are you using? Which would you recommend?Reblog this post [with Zemanta]

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About the Author


Put on your thinking caps - I am, Rebecca Churt, an Inbound Marketing consultant, and am here to share my thoughts (and only my thoughts) on blogging, SEO and social media.

Contact me if you are a health business, nutritionist, life coach or personal trainer in need of marketing assistance or interested in having a custom blog for yourself. See examples of my design work.

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