My most recent project was for a Boston area Women’s Life Coach who came from the publishing industry and has a strong leadership background not to mention super coach and consulting attitude. She will kick your butt and get you motivated as you would expect any good coach to do. This was a very exciting project for me because we encountered and overcame a number of challenges.
The woman’s coaching industry to quite saturated so we had to go about this strategically and knew that blogging was a huge part of how she will be able to gain some ground. One of the obvious challenges was that blogging was new to Pattie. The first step was for her to realize that she already has all of the knowledge and just needs to start sharing it. Interestingly that was the extent to the challenge other than understanding the platform for the new blog. We brainstormed a number of topics, researched her competitors and Pattie is now blogging regularly.
We also set up a new fan page on facebook as well as LinkedIn where we are piping in the blog’s RSS feed and have customized the profile to match the branding of the website. This is still a work in progress and any body getting started with a new blog and/or social media presence has to understand that you have to start somewhere and letting fear delay you will only keep you from your overall goals. Pattie overcame her fear of blogging and is a pro now. It takes time to build up your readership and followers but little by little you can do it.
A few takeaways: focus on content, lay out a plan, and start strong with blogging regularly. Build out your networks in relevant areas as not every social network will be appropriate. You want to write about topics and join groups where your followers are most likely to find common interest, share your content and link to it. After time, with good content built, people fill find you and business will boom…you don’t have to do it all, just don’t delay.