[rc]

Microsoft premiered its newly rebranded search engine Bing last night. There has been lots of hype about it and surely the ad did deliver. The question that remains is, will Bing deliver?

The inaugural ad suggests that there has been a sort of “search [information] overload” (Obviously! If you’re using MSN search) and the commercial’s narrator goes on to drive home a tie to current economic disasters, saying that “while everyone was searching, there was bailing, while everyone was lost in the links, there was collapsing. We don’t need queries and keywords if they bring back questions and confusion. From this moment on, search overload is officially over.” That’s some pretty deep stuff right there…

Bing is obviously trying to brand itself in a similar way that Google has, where they say that it’s time to “Bing and decide” … personally, I have a little trouble believing that they are all of a sudden going to be able to cut through the digital crap and get you what you are really looking for. IMO any search engine will have a tough time giving Google a run for their money, and this is just MSN with a more hip name.

So, what do you think? Will Bing deliver?