If you had to guess what the ONE most important tool was in online marketing, what would you say? Your analytics tool, or other software? Your fans and followers, or your networking groups? I won’t make you guess too hard….it’s YOU. Think about it. The obvious fact is that you are the one who writes and shares content, and that you, you and you combined form a niche or community…none of which would exist without YOU.

It is possible for change to start with you. I know it sounds corny (I guess that’s part of my schtick here, and also my non-profit background showing), but it’s true. People so often wonder whether what they say gets heard at all. Well its not always about being heard and you don’t always feel the immediate impact of your work. But it sure is pretty cool when you do catch a wave of it. Like this blog post written by a fellow local SEO company about the fact that Social Media is not always a planned or guaranteed success, which happens to mention how one person can in fact (sometimes accidentally) spark something that has a ripple effect that has the power to transform our communities and the world, as we know it.

At the beginning of the year I wrote a post about goals for the year ahead and that community involvement needs to be a big priority. I am always a big proponent of sharing and advocating the work of others, especially work that you believe in…and sometimes that act of kindness is returned.

Happy Friday everyone.