How to keep ‘em interested

Posted on 08 April 2009 by RChurt

Are you wondering if what you write is in some way a total turn off to people? You are not alone, many of us do… Wondering whether what we write or do has any effect at all?

Well, here are some tips on what to do and what not to do.

Blogging best practices:

  • Keep it simple. Don’t overwhelm your readers with an anthology. Short and sweet will do.
  • Communicate regularly, weekly at least.
  • Communicate through various mediums. It’s good for people to see you on other trusted sites.
  • Thank people!
  • Do something without expecting anything in return.
  • Link to other sites.
  • Solicit feedback.
  • Offer information that your readers want to hear. Something that benefits them.
  • Leave comments on other blogs without mentioning your business. This is a great piece of advice from pro-blogger Chris Brogan, who says

If your post is about a specific industry or relates to other great blogs, find a recent blog post that has related information. (Now, this is different than what you MIGHT normally do, so pay attention). In the URL part of the sign-up form, put the link to your post, not your blog in general. In the comment body, don’t talk about your amazing post. Just offer genuine commentary on the post you read, and share your thoughts and ideas. Repeat: don’t mention the post. (If your comment is great and worthy, people will click through and check it out.)

Nine Ways to Promote Your Blog Posts, Aug 2008

Here are some thing you may not want to do, as they indeed may turn off some readers. You should try to keep the following in mind.

What not to do:

  • Don’t talk only about yourself or your products.
  • Don’t write about the same thing over and over without changing the theme or message. People will get bored, and/or think you are a spammer and tune you out.
  • On that note, don’t spam.
  • Don’t bash other people or companies. It’s not nice. Remember, if you don’t have anything nice to say then you might as well not say anything at all.
  • Don’t use bad humor and don’t be “un-PC” in bad taste.
  • Don’t mislead your readers.

While it’s still fun and ok to show a personality, everyone does appreciate a welcoming and professional atmosphere. The more you follow these tips, the more people will come to trust and respect what you have to say. Trust is a huge factor in whether or not people will follow you. Just like any basic relationship, you don’t start out being trusted, you have to earn that trust. Assume that people know nothing about you. Establish yourself as an authority on a subject, without bashing your readers over the head with it.

Hope this helps. If there is anything that I forgot to mention or you think is an absolute must, then please do let me know.

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About the Author


Put on your thinking caps - I am, Rebecca Churt, an Inbound Marketing consultant, and am here to share my thoughts (and only my thoughts) on blogging, SEO and social media.

Contact me if you are a health business, nutritionist, life coach or personal trainer in need of marketing assistance or interested in having a custom blog for yourself. See examples of my design work.

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