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Blogging 101 – Terms You Must Know

Posted on 19 July 2010 by RChurt

Article – Article and blog post are frequently used synonymously. See post.

Author – The name associated with the person who wrote a blog post.

Blog - This is short for web log or weblog. Frequently it’s a type of website or part of a website. Blogs are usually maintained by an individual or group of people for a personal blog or corporate blog with regular entries of commentary, descriptions of events, or other material such as photos or video. Note: you should always have a call to action to ensure your blog is also generating leads.

Blogger or Blogging - The person who writes for a blog is referred to as a blogger, and the act of writing for the blog is known as blogging. Note: Google also has a blogging platform called Blogspot and sometimes referred to as “Blogger”.

Blogroll – Sometimes spelled blog-roll or blog roll, this is a blogger’s list of links to other popular blogs. Ideally these only include blog that you really like and recommend.

Category – Category and tags are frequently used synonymously. Though often times a category (in terms of hierarchy) is the top level definition and a tag may be a more specific classification beneath that. For example a blog about Apple Pies may have a category of baking and a tag of pies.

Comments – The opinions of your readers left in response to a blog post. This is a useful way for you to connect with your audience. It’s recommended to freely give users access to and make it easier for them to connect, which usually means not monitoring comments for approval and only deleting truly offensive comments. If negative comments come up use this as an opportunity to proactively share your knowledge and respond back positively.

Directory – A blog directory is a website that lists blogs, usually ranking them by their popularity and ordering them by subject or category. It’s a good idea to add your blog to directories to help generate more relevant traffic, especially when you are first getting started.

Favicon – This is the small graphic, typically your logo or other representation your website that appears in a browser’s address bar, favorites or bookmark lists. In HTML it is referenced as the following rel=”shortcut icon”, and should be saved or uploaded as favicon.ico.

Feed - This is a news feed used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it.

Header – This is the top part of your blog, appearing before any pages or posts. Headers generally include items such as logos, taglines, and navigation menus, which are meant to set the tone or theme of your blog.

Hyperlink - Used synonymously with the word “link”, this is click-able content within a web page that takes the user to another page, website, or within part of the same page. The text that comprises the hyperlink is referred to as the “anchor text”

Keyword(s) or Keyphrase(s) – These should be used as a topic generator. Picking keywords is the process of determining what topics are most relevant to your target audience or buyer persona and crafting content around those topics. They should be used in a strictly creative sense for structural composition, reasoning, and comprehension, and should showcase your knowledge in a given field.

Tag or Tagging – A tag is a bit like a category in that it is another way of classifying blog post. It is a word or set of words that help define what the post is about. Tip: think of it like a filing system and these are your folder labels.

Title or Subject - The title of your page is frequently an H1 tag.

Meta Description – The description should be a short description of that particular page or post. It’s a great opportunity to place some very targeted content for your audience to see on the search results page. A good description is approximately 2 sentences (no more than 150 characters) using your target keywords, phrased to cause a person to want to visit your site.

Meta Keywords – Historically the most popular and well known element describing content of a web page. Search engines however quickly came to realize that this piece of information was often inaccruate or misleading and frequently lead to spammy sites. As such this tag is no longer followed by search engines.

Meta Tags – Is the comprehensive term that is comprised of meta titles, descriptions and keywords. These three items together are what are referred to as meta tags. The tags are elements that provide information about a given Web page, most often to help search engines categorize them correctly. Note: these are inserted into the HTML and as such not directly visible to a user visiting the site.

Meta Title or Page Title – The Page Title is the phrase that shows in the blue bar at the top of your web browser when the page loads. The page title is also the bold text that shows up on a search results page when you rank in a search engine.

Nofollow – A link attribute which prevents links from being crawled. As a result no SEO credit gets passed from one page to another.

Permalink - A permalink is an address or URL of a particular post within a blog.

Plugin – Add on tool or application to enhance your blog, be it performance or for other features that don’t come with the basic wordpress set up.

Post – A post is an article within a blog. A post can be on any topic, and it’s the collection of posts that form the basis of a blog.

Redirect - Used to specify an alternative URL and in order to redirect the user to a different location. The most commonly used redirect is a 301 permanent redirect.

RSS – Short for Really Simple Syndication, is a means by which users can subscribe to a feed, a blog feed for instance. Because content is published in a frequent basis subscribing makes it easier for users to follow content and updates.

Social Media Sharing – Your content should not exist in a vacuum. give people the opportunity to share your content for you. A lot of platforms have this built in or at least available as an add on. There are also tools like or that make content sharing easy.

Subscribe - Your blog should have multiple means through which users can subscribe to your blog content. These should include email and RSS.

URL – A URL or uniform resource locator is the address of a piece of information that can be found on the web such as a page, image or document

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2 Comments For This Post

  1. Richard Says:


    Great little post to help clarify some of the terms of which I was a little unsure. Regarding “Directories” where I can list my site, perhaps you can do a post on that and list the best ones to list. I have not done that with my site. I have heard about directories, but somewhat assumed, ignorantly of course, that listing in a directory probably would not amount to much in terms of traffic. Sounds like I may be wrong on that. Thanks again. Richard

  2. RChurt Says:


    I actually already have one post on just that … it’s a great way to help with your inbound links.

    Here is also one with more detail

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About the Author

Put on your thinking caps - I am, Rebecca Churt, an Inbound Marketing consultant, and am here to share my thoughts (and only my thoughts) on blogging, SEO and social media.

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