Food for Thought is an evaluation and presentation of SEO, blogging, and the politics and trends of all online media and marketing, designed to lend tips and best practices for any expert and those new to the industry. This blog is a collection of my writings and rants (enjoyable ratio of the two) whereby I help shape the conversation around new age media and its influences on every day life. The thoughts of this blog are mine and mine alone, not those of my employer, my clients, pets, family, friends, or anyone else for that matter.
Who is Rebecca?
In a nutshell … I am a self proclaimed design geek, though no cookie cutter digital native. I dare to dream; to envision a place where people care for the well being of others, where what we say and how we say it matters. Through our actions and our work we have the ability to make a difference, with every choice that we make and every action we take.
Personally, I am constantly on a quest for intellectual nourishment, and through this blog it is my hope to share that with you. Professionally, I am Online Marketing & Social Media Strategist – someone who specializes in search engine marketing and optimization, blogging and new media engagement. HubSpot.com is where I practice and preach the core of “Inbound Marketing.”
I am a dynamic online marketing professional with 7+ years of demonstrated commitment to and experience in internet marketing and communications. I am adept at finding and integrating new marketing opportunities and strategies, developing customer loyalty, and driving creative internet marketing campaigns to increase return on investment.
My professional background includes
• Search Engine Marketing and Optimization
• Social Media Marketing and Optimization
• Pay Per Click Campaign Management (Google and Yahoo!)
• Graphic Design and Blog Development
• Online and Direct Mail Marketing, Communication and Fundraising
• Client/Customer Relationship and Account Management, Major Donor Cultivation
I am only one, but still I am one. I cannot do everything, but still I can do something; and because I cannot do everything I will not refuse to do the something that I can do. – Edward Everett Hale
I also believe in non-interruption marketing. Instead of pitching your products or services, we all should strive to deliver information that makes our clients/buyers/supporters (call ‘em what you will) more intelligent. The essence of this strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
How does that translate to my work and this blog?
I am extremely passionate about my work and a constant advocate for my clients. In my free time, I enjoy doing design work for those who would otherwise not have the opportunity to have an online presence. It’s my creative outlet, and thus the beginning of Food For Thought and [rc] Consulting! Contact me via email if you or someone you know is in need of a blog or guidance with online or social media marketing.