The reason you are redesigning your website is to impact your business, not because you are bored with the design. Ask yourself some of the following questions – does your existing website communicate well with the users? Do you want to increase leads – improve your funnel? Is your current website designed SEO friendly (maybe it’s currently based on table layouts? Whatever your reason you need to focus on a goal and understand that doing a redesign alone won’t generate more traffic – you don’t want your site to be a billboard in the desert.
Three tips to help you with your website redesign:
- Establish a goal
Whether for usability or technical improvements you need to have a clear goal and expectations. Start with some kind of website audit or analysis to see what your current situation is and key areas that need improvement.
My previous website for instance made it difficult for users to more readily browse through more content. While there are many channels into your blog, your homepage is still most often linked to and visited. More prominently highlighting new articles and other categories will help me reduce my bounce rate and increase time spent on site.
- Focus on content
Content is still king in SEO. Make sure you have a plan. Plan for new content as well as your old content. You do not want to lose any of your most valuable assets. Similar to my new design you want to make sure to highlight the strength of your content.
- Measure the results
Have benchmarks. It’s important to know where you started. Things like bounce rate, time spent on site can be a good indication of whether or not you made the right choice. Furthermore – leads. You want to be sure that you are now able to capture more leads. Leads can be defined as anything from more people signing up to your blog, downloading white papers, sharing your content etc.
Bonus tip – What if you don’t see the results you expected?
Re-examine your goals. Were you honest and realistic about them? A common pitfall is that after a redesign you will take a bit of a plunge in the search results, this is almost guaranteed (especially for larger sites). So give it a little bit of time. Don’t expect to see immediate results. From there continue to test new content and different offers. Hopefully your new design gives you enough flexibility to try out new things.