To make your blog successful it is essential that you know what is an important component of each entry. Posts should for instance have a basic structure and are at least broken down into paragraphs. Posts, however, are not cluttered with links to your site.
Here are 10 additional criteria a quality post must include:
10. Relevant Content
This means relevant, interesting and timely. When I visit a website and find top posts from 2007, I ignore it.
9. Informative and Educational Content
Nobody wants to read something that is purely product based and self-promotional. With so many blogs out there, your content must really be engaging and stimulating as well as unique.
8. Quality Images
This doesn’t mean posts should be littered with images, but they should have quality, relevant, supporting images that outline the point of the content. Graphs and diagrams are very helpful as well as screen shots if applicable.
7. Proper Grammar and Spelling
You don’t have to be Hemingway to have a blog, but when I am reading a blog post written in English, with poor grammar and sentence structure, I rarely continue reading…it’s just not enjoyable.
6. The article is organized well
Organize your intentions using an outline format. Start with a draft and step by step to help prevent rambling and dragging out your content. Quality blog posts are written by people who know what they want to say and that do so clearly. A good way to lay out your content can be the following:
Content with bold words indicating importance.
5. Don’t Push Your Product
Going back to #9 a plug here and there is fine. An article written for the purpose of promoting a product or service should be incredibly rare. If you want to talk about your product only then consider have a separate blog for just your product and/or services, that way people can receive and follow that information by choice.
4. Strike a Balance
You don’t want your posts being too long or too short. Think about roughly 400-600 words. Some will be longer and other shorter. This is a good guideline and will help keep people’s attention longer.
3. Use Bullets and Lists
Top “trends list” or “3 things you must know” type of posts are extremely popular and common. This isn’t a coincidence. People like to read posts with nice, simple presentation of information, just like this one. Give it a try.
2. Provide a Take-Away
Excellent content leaves the reader with something new they didn’t have before. That is why tutorial posts are so very popular. People like to get something from blogs they read.
1. Have a Call to Action
Every web page should have a clear Call To Action (CTA) and the same is true of blog posts. With e-commerce websites that means encouraging visitors to purchase items, with small business sites it means encouraging them to click a link and go to a landing page. The end of your blog post is the beginning of your interaction with readers so get them to take the next step and request more information via your offer shared (hint: this is the place you can be semi promotional…showcase the fact that you are indeed the subject matter expert).
That’s it! Just remember, writing content that helps readers isn’t enough anymore. As the internet grows, readers get more and more used to copy with more than just quality content. Your writing style is almost as important as your actual content, so take these tips to heart!
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